Latest about Apple
European firms say they’re being “left in the dark” by big tech gatekeepers ahead of Digital Markets Act
News With the Digital Markets Act set to come into effect in March, European firms have called for greater transparency from big tech 'gatekeepers' on their plans
Generative AI has been the secret sauce for Microsoft as its market cap surpasses Apple
Analysis Microsoft has ramped up generative AI investment over the last year and its surging share price has been a reflection of its sharpened focus on the emerging technology
The AI PC is coming: Here’s what you need to know
Analysis Analysts believe a new wave of AI PC’s will spur increased tech spending in 2024
Apple just discreetly launched a raft of new machine learning tools, and they’re free
News The launch of Apple MLX sheds light on the tech giant’s future approach to AI innovation
Big Tech's incursion into finance raises key questions surrounding control, competition, and data privacy
Opinion Consumers are risking over-reliance on a small number of major tech companies for the sake of payment convenience
Global PC market primed for rebound in Q4 2023, Gartner says
News The prediction follows eight consecutive quarters of decline in the global PC market
Why the Apple UK hiring spree "makes sense" for the tech giant
News Apple hopes its UK recruitment drive will supercharge AI development goals
Why 2024 won’t be the year of AR, VR or any kind of immersive tech
In-depth Whether it’s Apple’s Vision Pro or Meta’s continued metaverse push, many predict we’re at the turning point for mixed reality, but there’s little evidence to show for that
